North American Bicycle Week presented by Detroit Bike City & Slow Roll Detroit

NABW-Logo-2015 IMG_1342 Are you ready for North American Bicycle Week in Detroit?! We sure are.  For those of you that have been living under a rock, Detroit's very own Jason Hall starred in last years ipad commercial showcasing Detroit in a way that most people have never seen and displaying how he used his secret Apple weapon to organize and launch Slow Roll into an epic demonstration of who we are in Detroit.  Slow Roll since inception has gone from a few people getting together to ride bikes on Monday nights into a Global network of community rides with over 150 counties in line.  Each week Slow Roll meets at different venues throughout Detroit and takes a unique route throughout the city, including all the major and minor neighborhoods to show off our city.

Jason's Verse Commercial:


Extended Version:


North American Bike Week kicks off this week on Wednesday and goes through Sunday where we kick off the first roll of the season from Eastern Market Shed 2.  Check out the schedule for the season as it begins to unfold at

WEDNESDAY, MARCH 25th - Kick off Party @ Hopcat

THURSDAY, MARCH 26th - Shinola Movie House - "A Sunday In Hell" SOLD OUT - but you can still come to the after party at Checker Bar and get your karaoke on!

FRIDAY, MARCH 27th - Slow Roll Caucus & Spincycle Art, Music, & Bikes @ Red Bull House of Art in Eastern Market

SATURDAY, MARCH 28th - THE BIG EVENT @ Cobo Center's Wayne Hall from 10am - 6pm where you can find @jadoredetroit and @brooklynoutdoor and then the After Party starting at 9pm at Bookies Bar & Grill with our favorite DJs serving up the hotness.

Expo:120+ vendors // Swap Section for parts, bikes, etc. FREE // Detroit Marketplace  // Moosejaw -  Free Haircuts!! // Red Bull Rosie & Red Bull Cait // Boombotix Sound Lounge // New Belgium Brewery Photo Printing Station #NABW2015 // Waterford Oaks BMX Strider Course // Earn Boy Scout Merit Badges // Rise Above BMX Show and Bike SWING // Yelp Charging Station // Yoga Demos by Citizen Yoga // League of Michigan Bicyclist's - Education & Advocacy // Safe Routes to Shool  // SMART Bus - Bikes on Board Program // Michigan Wheelman - The History of Bicycles // Freak Bikes - Big Dog & Boxer // Belle Isle Grand Prix Car

Full schedule can be found here along with


SUNDAY, MARCH 29th - Lets Ride! Slow Roll Season Opener meets @ 11am - rides at 12pm from Eastern Market Shed 2 [Red Bull Rosie spinning, spring races, alley cat, food trucks, moosejaw, contests, vendors, and more...]

Make sure to read about the latest Slow Roll season membership rules for riding here and brush up on your code of conduct.

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North American Bicycle Week Sponsors Rock...check em out

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If you have any questions about this week, feel free to hit me up!


j'adore detroit