Situated on the picturesque West Riverfront Park, with a breeze from the river and not a cloud in the sky, day one at Mo Pop did not disappoint. From the Detroit Dart Club to the Pabst Van, to the Craft Bazaar tent and the countless food truck options, there was plenty to explore.
Once through the Mo Pop letters, festival-goers could immediately see an arbor-like structure to the left of the festival entrance. Built out of an awesome initiative from Credit Karma and Operation Hope, festival-goers were able to share their hopes and dreams for the city of Detroit.
The initiative was a nod to Credit Karma’s mission to empower consumers to better understand and take control of their finances – aligning with Operation HOPE’s dedication to financial literacy and economic empowerment.
The new partnership will impact hundreds of youth and adults across Detroit, ultimately helping propel Operation HOPE closer to the national goals of Project 5117 – the organization’s multi-year four-pronged approach to combating economic inequality that aims to improve financial literacy, increase business role models and business internships for youth and stabilize the American dream by boosting credit scores.
But wait, Credit Karma, didn’t stop there, no no no. In their own fully air-conditioned tent, Credit Karma gave away free bottled waters and had a sweet set-up of multiple (also free) arcade games. Towards the back of the tent, a DJ spun some house tunes next to the Karma Machines. Festival-goers approached the machine, were given a unique code to tweet, along with their love for Detroit. This triggered another donation, and a prize from one of those cute little boxes! It was definitely the most packed tent at the festival!
Thanks for the fun, Mo Pop Festival, and A huge thank you to Credit Karma and Operation HOPE for a killer initiative.