BORO Resale: Not Just a Girl and Her Clothes
WE'RE SO GLAD MIRIAM PRANSCHKE LANDED IN DETROIT FIVE YEARS AGO WITH A DREAM OF OPENING A RESALE SHOP.
Miriam, a badass 26 year old chick and Founder of BORO Resale gives the people of Detroit a way to endorse their personal style for less and combat fast fashion by shopping gently used garments owned by other fab Detroiters. Something that's good for my bank account and the earth I'll totally get behind. I browsed, I fell in love, I bought, I've been back twice...
The shop has an eclectic collection of what feels like one-of-a-kind goods. Each piece is hand selected by Miriam. She picks an array of labels - anything from high-end designers to no name well-made pieces. You could browse forever in this 500 square foot shop or just ask Miriam and she'll pull some pieces for you. She writes cute notes on the pieces like, "A treasure. Ask me why." We had to ask her about his unreal Hino & Malee polkadot jumper. I heard the story, tried it on and now wear it with pride knowing the history of the Japanese/Thai Designer that only one store in Chicago. Now their pieces are sought after and considered a very solid vintage find. The average price point is around $25 per item so it won't break your bank like some of the other vintage shops around Southeast Michigan.
Miriam and BORO moved into the Gratiot Ave. space a mere 5 months ago. The building was previously a recording studio and had "good bones." The way the clothes were organized by size and color, made a lot of sense. It made looking through a rack of unique items super easy. The space has a second floor that you can access by a spiral staircase. It's bright and white letting the colors of the clothes standout from the racks. BORO is nestled into a pretty hopping, newly renovated strip with a solid group of neighbors like Gather, Trinosophes & Peoples Record. Now that I think about it, that sounds like a legit girls day out of good food, coffee, clothes and music.
At the bare minimum BORO provides interesting pieces in excellent condition. But there's a larger ethical goal in mind that goes beyond the doors of BORO into the community, into Detroit, into the world. Like many resale shops, BORO lessens the footprint that the clothing industry places on the environment. Each American alone throws away 80 pounds of clothes a year and 80% of those clothes end up in a landfill (Newsweek). Yep, that's right not event the neediest of people want your old clothes. Shopping and selling your clothes at BORO ensures that your used pieces get a good home and you get dough back for them. It gets better because Miriam is focused on keeping it hyper local. 95% of the consigners at BORO are from Detroit.
I love everything that BORO stands for and admire the drive of this female young gun. Be sure to add BORO to your MUST CHECKOUT list - and thank us when you pick-up your next vintage obsession.
Candice Simons, j'adore Detroit