Liz Louize's Inspiring #ProjectYouToday Campaign
Fashion is something that should NEVER be size exclusive. Royal Oak’s Liz Louize, the prettiest plus size boutique in Metro Detroit, knows this fact to be more than true.
Founded and owned by Amanda Cover and Amy Krizanek, the sizes 12 and up shop opened after their other project, Bombshell Bridal Boutique, launched with major success across the country.
Having plenty of passion left behind their efforts, Cover and Krizanek took the steps to launch the #ProjectYouToday campaign, aiming to help women find their inner confidence through clothing and self-expression.
#ProjectYouToday welcomed four Metro Detroit women to come in the boutique, shop, and open up about the relationship between their bodies and the clothing they wanted to wear. With Liz Louize’s help, all four women left with a sense of pride in their dress that they didn’t previously have.
The campaign now has made its mark online, allowing more women to experience the mission Liz Louize has created in-store. They’ve utilized the hashtag on Instagram as a way for women all over to connect and share stories about their bodies, along with the victories they’ve experienced along the way that made them do a *happy dance.*
There’s nothing more badass than women who uplift other women, and Cover and Krizanek are doing just that. You can check out Liz Louize yourself at 738 S. Washington in Royal Oak, and you can also learn more about #ProjectYouToday at lizlouize.com/projectyoutoday.