The Dequindre Cut Gets a Lemonade Stand
Nothing says summertime more than a good old fashion lemonade stand!
Bea’s Squeeze , lemonade stand recently popped up on the Dequindre Cut between Gratiot and Adelaide, serving up lemonade, water and orange cream soda to visitors on the pathway.
What had previously been seen as an undesirable piece of land along the cut became an opportunity to design a creative marketing project for the owners of Bea’s Detroit. The land is set 5 feet above the ground which gave the owner’s a challenge when it came to the functionality of the lemonade stand. Seeing every obstacle as an opportunity to create, they decided to use a pulley system as a clever way to lower the refreshments down to customers.
The lemonade stand doubles as an introduction Bea’s Detroit, a co-working space that will open in Eastern Market this fall. The space will feature office and conference rooms, a retail space and Populace coffee. While the building is being rebuilt, the entrepreneurial couple is using the parcel of land to serve refreshments and draw attraction the upcoming business.
In the spirit of creative marketing and providing great refreshments, the owners of Bea’s Squeeze also partnered with Eastern Marketing Brewing to create ‘Honey Bea’s Shandy.’ This easy drinking lemon shandy is described as “summer in a glass,” and available at the brewery all season long.
Stop by Bea’s Squeeze and pick up an ice-cold lemonade Saturday or Sunday from 10 am – 4pm as long as the weather permits. If not, you can always step inside the brewery for a pint of the crisp lemonade-beer hybrid.
XOXO, Lately with Lo